I Fink We AdFreek-y (Liquipel x Steve Aoki)

Our press game is strong this week.  Dan Packer’s wild Liquipel ad featuring Steve Aoki just got written up in AdWeek’s AdFreak.

Link: http://www.adweek.com/adfreak/waterproofing-sprays-ad-so-intentionally-cheesy-people-think-its-fake-157969.


Waterproofing Spray’s Ad Is So Intentionally Cheesy, People Think It’s Fake
Liquipel and Steve Aoki border on self-parody 

By David Kiefaber  |  May 27, 2014, 3:58 PM EDT

We see tons of ad parodies that look convincing enough to be real, so Liquipel decided... Read more »

Creativity Editor-Picked Our Steve Aoki x Liquipel Spot!

Whoop, there it is!  Creativity (AdAge) made our Steve Aoki-starring Liquipel commercial an editor pick!  Directed by Dan Packer!

Article Link: http://creativity-online.com/work/liquipel-stop-ruining-your-electronics-with-steve-aoki/35649

“The ShamWow guy may have to retire, because a polo shirt-clad Steve Aoki puts him to shame in this commercial for waterproofing product Liquipel. It’s hard to believe this spot isn’t an internet spoof as the popular musician/DJ and a bubbly blonde sidekick show off the seemingly too-good-to-be-true water-repellent technology.... Read more »